Learn How To Become A Better Thinker

About me

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Stelmaszak Rosa

After all this time it took me to realise that thinking is the most important skill nobody has ever told me about, I decided to dedicate my life to becoming a better thinker. Every day, I practise thinkfulness: consciously adopting a structured approach to thinking in order to understand and change the world. The world needs all of us to become better thinkers, so let's start a thinkfulness revolution together!

Apart from running Lessons in Thinkfulness, I'm an academic in the field of Management Information Systems and I spend most of my time researching, learning and teaching on how to make people and machines think together better. Learn more about my research below.

  • Skype: marta.stelmaszak
  • Email: marta@martastrosa.com


Before joining academia, I spent six years running my own businesses in the fields of communication and e-learning. I became increasingly drawn to research, learning, and teaching with information technologies. If you want to know more, connect on LinkedIn. My background reflects this and explains why I'm so obsessed about becoming a better thinker!

University of London, Birkbeck
MSc in Data Science
London School of Economics and Political Science
PhD in Management, Information Systems
London School of Economics and Political Science
MSc in Management, Information Systems and Innovation

Skills that I’ve developed over the years are at the core of everything I do. I never stop working on improving them.

Information systems and technology 90%
Research 80%
Teaching 75%


I research big data analytics and its impact on knowing, learning and sense-making within organisations and at work. I want to know how the access to unprecedented amounts of data changes how we think, know, learn and make decisions. What does it mean for how we work? How does it change organisations? I investigate these questions by combining qualitative and quantitative approaches to research, blending the case study methodology with computational methods in social sciences.


In particular, I’m interested in how data is used in Artificial Intelligence systems in organisations, and how this changes what it means to know. I approach this subject both from an AI perspective and a philosophical angle focusing on epistemology. Through my research in this area, I want to help organisations think better with AI. You can learn more about my research here.


I teach data, technology and e-business subjects at a number of institutions, including London School of Economics and Political Science and University College London. In the past, I founded two companies (before we used to call them startups) and I joined an e-learning company where I was responsible for digital innovation. I was invited as a speaker at over 20 conferences in Europe, North America, South America and in the Middle East. I was a guest lecturer at Westminster University, London Metropolitan University, Cardiff University, Hull University, Universidad Europea de Valencia, Pontificia Universidad Católica Argentina. I design online courses and develop digital pedagogies.

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