Organizations as Digital Enactment Systems: A Theory of Replacement of Humans by Digital Technologies in Organizational Scanning, Interpretation, and Learning

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Digital transformation has become a dominant phenomenon of interest among information systems scholars. To account for this phenomenon, it is imperative to develop a theoretical understanding of its processes and objects. We adapt a seminal organizational theory that conceptualizes organizations as interpretation systems to a possible future of organizations. We theorize digital transformation as a progressive replacement of humans by digital technologies in performing an organization’s fundamental activities underpinning the processes of scanning, interpretation, and learning that encompass an organization’s interaction with its environment. As a result, organizations cease to be human interpretation systems and instead turn into digital enactment systems, where digital technologies, instead of humans, nearly autonomously create and act upon information. We illustrate this digital transformation theory using the example of high-frequency trading. This transformation redefines the relationship among organizations, information, and the environment, changing the role of humans and reshaping strategic decision-making. Thus conceived, digital transformation offers a concrete way of theorizing and accounts for deep implications on the nature of organizations and organizing in the digital age.

Constantiou, I., Joshi, M. & Stelmaszak, M. (2023). Organizations as Digital Enactment Systems: A Theory of Replacement of Humans by Digital Technologies in Organizational Scanning, Interpretation, and Learning, Journal of the Association for Information Systems, 24(6), 1770-1798. https://doi.org/10.17705/1jais.00833

About the author

Marta Stelmaszak Rosa

I am an Assistant Professor of Information Systems at the Isenberg School of Management, University of Massachusetts Amherst. My research examines digital data and how they shape how organizations work, think, and decide. I publish in leading journals such as MIS Quarterly, Information Systems Research, and the Journal of the Association for Information Systems, and co-lead Data Studies Bibliography, a global community advancing scholarship on data as a core object of inquiry.

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Marta Stelmaszak Rosa

I am an Assistant Professor of Information Systems at the Isenberg School of Management, University of Massachusetts Amherst. My research examines digital data and how they shape how organizations work, think, and decide. I publish in leading journals such as MIS Quarterly, Information Systems Research, and the Journal of the Association for Information Systems, and co-lead Data Studies Bibliography, a global community advancing scholarship on data as a core object of inquiry.

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I’d love to exchange ideas about digital data, organizations, and thinking in a data-saturated world. I often share reflections and ongoing questions on LinkedIn and occasional glimpses of my day-to-day work on Instagram. I look forward to continuing the conversation with you there.

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