Thinkfulness is a strikingly simple concept: consciously adopting a structured approach to thinking in order to understand and change the world. It is based on the idea of using a 7-step structured approach to thinking. This means that instead of just casually thinking, you have a process – a repeatable, dependable, proven process of thinking. Deploying this process leads you to a much more robust understanding. But it also makes you a pro in thinking. You’re no longer just someone who may get a good idea by chance or find the right solution by trial and error. You’re equipped with a step-by-step approach that you can rely on to produce solid results. That’s how you become a high performing thinker.