• About Me


    I'm Marta, and I'm learning, thinking and researching about data. I look at big data and analytics from an information systems management perspective to help organisations - and people - understand and use data better.

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book review

Bill Schmarzo’s “Big Data: Understanding How Data Powers Big Business” and gaming metrics
03/10/2018

I’ve long had Schmarzo’s book on big data on my shelf. I read it with great interest a few years ago when was in the early stages of my PhD, and I’ve returned to it now when a student asked […]

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