I’ve long had Schmarzo’s book on big data on my shelf. I read it with great interest a few years ago when was in the early stages of my PhD, …
I'm Marta and I research and write about big data analytics and its impact on knowing, learning and sense-making within organisations and at work. I explore data through the lenses of business and management, philosophy, and culture to build a more detailed understanding of how data affects our thinking, knowing, learning and deciding.
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