Do you feel that you, or your organisation, could understand and use data better? You’re in the right place!
I’m Marta and I’m researching big data, analytics and data science from an information systems management perspective to understand how organisations – and people – can make the most out of their data. In particular, I draw attention to the fact that we all behave differently when we’re observed – and generating social data is a way of observing what we do! What does it mean for how we work? How does it change organisations? How do the data infrastructures that try to capture all this develop? Embracing this effect, how can we design better analytics? Wary of this effect, what can we do as individuals (#datamademedoit)?
Further, I’m constantly learning about and questioning data in my writing. I take different perspectives, from management and business, through philosophy, to culture to understand the data phenomenon better. I share my findings not only through research, but also in articles and blog posts here.
I teach data, technology and e-business subjects at London School of Economics and Political Science and University College London. In the past, I founded two companies (before we used to call them startups) and I joined an e-learning company where I was responsible for systems and innovation. I was invited as a speaker at over 20 conferences in Europe, North America, South America and in the Middle East. I was a guest lecturer at Westminster University, London Metropolitan University, Cardiff University, Hull University, Universidad Europea de Valencia, Pontificia Universidad Católica Argentina.
Always training for some sort of a run, I adore sheep and long walks around a large, slightly neglected lake I found in north-west London.
Research and writing
My research concerns how big data changes institutions, management and the wider society. I am most interested in uncovering how data is produced out of real-life events and how data practices change the way we do things. My PhD focuses on the use of big data in education and the consequences of datafication for work.
In my writing, I turn issues in big data, analytics and data science into relatable concepts for those who have to understand data, be it for work or in their day-to-day lives. I explore data through the lenses of business and management, philosophy, and culture to build a more detailed understanding of how all things data affect our world.